Strategic Communications

As one of the goals in our vision, the Haas Institute seeks to effectively communicate research discoveries as well as to help shape how research is framed in order to increase its impact. To be most successful, we must engage the conscious mind and the unconscious mind, which is less empirical, less fact driven, highly social, and more animated by stories, values, and metaphors. The Haas Institute, together with partners, will craft an effective “meta-narrative” or story that engages people on multiple levels and resonates across many issues, circumstances, and communities. This communications work goes beyond mere messaging to engage in a battle of big ideas, to take command of how a debate — such as the entire concept of public space or austerity — is framed in public discourse and to construct a new narrative.